McKenzie Marketing Group, Inc.'s Mission Statement:

Is to assist construction companies in…
· Improving Organizational Performance
· Developing a Corporate Cultural Change
· Align Individual Efforts with Corporate Goals
· Transition Issues and Executive Leadership Consulting

by developing Strategic Plans, Business Plans and Marketing Plans, and to assist in the implementation as part of the team.

The tool to do this is the business planning process where ideas can be tested, goals can be set, issues can be determined, and responsibility can be assigned. Essentially, the business plan is a way for owners, principals, CEO’s, CFO’s and presidents to set benchmarks for accountability, themselves included. I have helped a lot of companies, but I don’t use their names in the testimonials for one main reason: they don’t want their competition to find out. In some cases, I am part of their strategy because I bring to the table the ability to set in motion methodologies to make things happen.
“To grow a company and to prosper one must look at the big picture over-and-over again, until the steps are clear.”

Ron McKenzie

It’s one thing to say you’re going to increase profitability; it’s another to have a plan that is supported by your entire management team based upon a strategic approach determined by market positioning to accomplish that goal. That’s what I do. I provide outside intervention regarding the issues that you have, and help you work toward accomplishing your goals.

If you are looking for a way to organize your business objectives and gain the momentum of your team of managers all working to meet specific defined goals, then give me a call, or read my newsletter on a regular basis. This newsletter will help you by directing your thinking in the areas where you can impact your business condition.

I help contractors increase market share. I listen to what you're saying, and respond with thirty years of construction, architecture, and planning background. I work with you to develop strategic, business and marketing plans that address specific issues you're facing. I can work with your team, to provide insight, reflect on ideas, provide new concepts, and help in the implementation process. Or, I can work with you on business strategy issues.

The wrong reason to do a strategic/business/marketing plan is because a consultant says it’s the thing to do. The main reason why business planning works is hidden in the planning process. The origin of many business challenges often is deeply rooted in a company’s culture. Strategy, marketing, operations, finance, project management, human resources, and other areas of a construction company often are only reflections of that company’s culture. There is always resistance to change. The dynamics of a true planning process is that people began to understand what the company culture is all about, and take ownership of their own areas of responsibility as well as helping others with their areas of responsibility. When this happens an immediate transformation takes place, and as a result, the company is suddenly much more productive. The result is bottom line improvement.